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ASO 术语和定义
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A
ASO Tools
App Store Optimization(ASO) Agency
App Re-Engagement
App Subtitle (App Store)
App Size
Apple App Store Connect
App Store Rank
App Store and Google Play Keywords Optimization
App Discoverability
App Analytics
Accelerated Mobile Pages (AMP)
Apple’s Product Page Optimization (PPO)
Average Revenue per Daily Active User (ARPDAU)
Artificial Intelligence (AI)
Ad Mediation
App Metrics
App Store Test Traffic
App Tracking Transparency (ATT)
App Store Product Page
App Store Seasonality
App Store Preview Videos
App Store Search
App Store screenshots
App Store Video Watch Rate
App Store Keywords Research
App Store Browse
App Store Localization
App Store Pre-Launch
App Store Featuring
App Store Personalization
App Store Behavior
App Influencer Marketing
Average revenue per user (ARPU)
App category
App Clips
API(aka Application Programming Interface)
Android App Review
Alternative App Store
Active Users
A B Testing
App Store Update
App Store Reviews
App Store Visibility
App Store Search Results
App Store Categories
App Store Ratings
App Store Creatives
App Store Culturalization
App Store Conversion Rate
App Store
App Promo Text
App Store Acquisition Channels
App Screenshot
App Marketing Solution
App Market Insights
App Keyword Ranking
App Monetization Strategy
App Localization
App Title
App Icon
ASO Ranking Factor
ASO Services
ASO Content Strategy
App Download Volume
Apple Search Ads ASA
App Store AB testing
App Descriptions
App Store Optimization (ASO)
App Ratings
App Ranking
App NameApp Title
App Store Subtitle
App Store Icon
B
Behavior App Store
Buy App Downloads
Bounce Rate
Banner Ad
Brand Keywords
Buy Android App Reviews
C
Competitors Analysis
CTA(Call To Action)
Customer Lifetime Value (CLTV or CLV)
Cost Per Action (CPA)
Cost Per Install (CPI)
Custom Store Listings (CSLs)
Cost Per Acquisition
Cross-Channel Marketing
Conversion Rate
Casual Games
Churn Rate
Casual Game Marketing
Callback
D
Deep Links
Decisive Users
Dating App Marketing
Description iOS
Deep Linking
E
Emulated Devices
Explorative Users
F
Full-Width Character
Free ASO Tools
Facebook app promotion campaign
Fitness App Market
G
Google Play Developer Console
Guaranteed Keyword Ranking
Google Play Keyword Optimization
Google Play Ranking
Google Play Third-party Referral
Google Play Keywords
Google Play Search
Google Play Featuring
Google Play Product Page
Google Play Creatives
Google Play Store Search Trends
Google Play Pre-Registration
Google Play Ratings
Google Play Algorithm
Google Play Optimization
Google Play Explore
Google Play Experiments
Google Play App Ranking
Game Stickness
Games-as-a-Service (GaaS)
Google Play Long Description
Google Play Short Description
Geofencing
H
Half-Width Character
I
Incentive (Motivated) Traffic
In-app bidding
In-Game Purchase
In-app events
iOS IDFA
Installs per Mille (IPM)
In-App Purchase (IAP)
In-App Ads (IAA)
increase app installs
iOS App Ratings
In-App Subscription
Impressions
Image Optimization
iOS App Store Ranking Algorithm
K
K-factor
Knowledge Graph
Keyword Popularity Search
Keywords Ranking Drop
Keyword Stuffing
Keyword Installs Service
Keyword Diagnosis Tool
Keyword Localization
Key Aspects of User Intent
Keyword Optimization
Keyword Install
Keyword Research
Keywords
L
Lifetime value (LTV)
Landing Page
Location-Based Services
M
Mobile Audience Segmentation
Mobile App Engagement
Mobile App Ads
Mobile Ad Fraud
Mobile Ad Viewability
Mobile Marketing
Mobile CRM App
Mobile interstitials
Mobile Growth
Monthly Active Users (MAUs)
Marketing Automation
Mobile Game Monetization
Mobile Marketing Platform
Mobile User Acquisition
Mobile App User Segmentation
Mobile App Retention
Mobile Game Marketing Agency
Mobile App Internationalization
Metadata
N
Native Ads
Non-organic install (NOI)
Native App
O
Organic install
OEM Advertising
Organic App Installs
Organic Flow
Organic User Acquisition
Offline App Marketing and TV user acquisition
Offer Wall
Opt in Opt Out
Organic Traffic
P
Pay Per Install
Playable Mobile Ads
Package(Direct) Install
Paid App User Acquisition
Promotion Strategy(App Marketing Strategy)
Pre Post App Store Tests
Page View
Playto Earn Game
Product Page Optimization
Play Store SEO
Positions(App Ranking)
R
Review
Reviews service
Ratings service
Re-engagement
Replicated App Store Page
Rich User Profiles
Ratings & Reviews
S
Short Tail keywords
Supply-side platform (SSP)
SDK
Similar Apps
Samsung Galaxy Store
Session Length
T
Top Charts
Targeting
Today Tab
U
User Engagement
User Persona
User Segmentation
UGC Game
User acquisition
Uninstalls
User-Generated Content (UGC)
User Attraction
UX & UI
User retention
Uninstall Rate
V
Visibility
View-Through Attribution
W
Win-back Offer
A
B
C
D
E
F
G
H
I
K
L
M
N
O
P
R
S
T
U
V
W
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