Pre Post App Store Tests

What are Pre/Post App Store Tests

Pre/Post App Store Tests are crucial steps in the process of mobile app development and promotion. Pre - App Store Tests refer to a series of testing activities conducted before the app is officially released to the app store, while Post - App Store Tests are continuous tests carried out after the app goes live.

Why is it important

Pre - App Store Tests

Functional Integrity Test

Before submitting an app to the app store, developers need to ensure that all features of the app work properly. For example, for a social app, functions such as chat, sharing, and adding friends must be rigorously tested to avoid users encountering problems with unusable features after downloading.

Compatibility Test

Different mobile devices have different operating system versions, screen resolutions, etc. Through pre-release testing, you can ensure that the application can be displayed and run normally on various mainstream devices. For example, a game application needs to be tested on different brands and models of mobile phones and tablets to ensure a good user experience.

Performance Test

Test the response time, loading speed and other performance indicators of the application. For e-commerce applications, users may use them in poor network conditions. If the application loads the product page too slowly, it will cause user loss. Therefore, performance testing before going online can find and solve these problems in advance.

Post - App Store Tests

User Feedback Verification

After the application is launched, you will receive various feedback from users. Through post-launch testing, you can verify whether these feedbacks are real problems and fix them in time. For example, users report that a certain office application will crash under specific operations, and developers can perform targeted testing and repair according to the feedback.

Market Competition Analysis

Observe the performance of the application in the market and compare it with the applications of competitors. For example, analyze the data such as the number of downloads and user ratings of the application to understand the advantages and disadvantages of your own application so that you can optimize it later.

Function update test

When the application is updated, it needs to be tested after going online to ensure the stability and compatibility of the new features. For example, a video editing application has added a special effect function, which needs to be tested for its operation on different devices and systems.

What is the impact on ASO (App Store Optimization)

Improve app ratings and reviews

Pre/Post App Store Tests help to identify and resolve issues in the app, which improves the stability of the app and user experience. The fewer problems users encounter while using the app, the more likely they are to give high ratings and positive reviews. Ratings and reviews are important factors for ASO, and high ratings and positive reviews can attract more potential users to download the app.

Optimize keyword ranking

Pre-launch testing can ensure the display effect of the application in search results. For example, check whether the title and description of the application accurately include keywords related to the application. Post-launch testing can adjust keyword strategies in a timely manner according to changes in user search behavior, thereby improving the search ranking of applications in the app store.

Improve conversion rate

Good testing can ensure that the application's interface design, functional layout, etc. conform to user habits. Pre-launch testing can optimize the display page of the application in advance to attract users to click and download; post-launch testing can continuously improve the user experience of the application based on user feedback, thereby increasing the download conversion rate.

In short, Pre/Post App Store Tests are crucial to the success of mobile apps. They not only ensure the quality of the app but also play an important role in ASO and other aspects, helping the app stand out in the highly competitive app market.