What is non-organic installation
Non-organic installs refer to app installs that are driven by non-natural and non-spontaneous means. They are usually achieved through various paid promotion methods, such as mobile advertising, search engine marketing, social media promotion, etc. In contrast, organic installs (Organic install) mainly refer to users discovering and installing apps through natural channels such as searching within the app store, browsing recommendations, or friend recommendations.
Factors Affecting NOI
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Advertising Creativity
Attractive ad creatives can increase user click-through rates and download intent. For example, ads that are fun, interactive or showcase unique selling points are more likely to attract users' attention.
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Target Audience Positioning
Precise target audience positioning can improve the efficiency of advertising placement, display ads to users who really have needs, and thus improve NOI. By analyzing and screening multi-dimensional data such as user's age, gender, interests, hobbies, geographical location, etc., it is possible to more accurately position the target audience.
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Application Quality
The quality of the app itself is a key factor in determining whether users are willing to download and use it. If the app has serious bugs, unstable operation or poor user experience, even if it gains NOI through promotion, users may quickly uninstall the app, failing to achieve long-term user retention and revenue.
Optimizing NOI Strategies
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Multi-channel promotion
Combine multiple advertising channels for promotion, such as app store ads, social media ads, search engine ads, etc., to expand the reach of the ad and increase NOI. Different channels have different user groups and characteristics, and multi-channel promotion can attract more users of different types.
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A/B Testing
Conduct A/B tests on ad creatives, delivery strategies, etc., to find the best combination. For example, create two different sets of ad copy or images and deliver them to different user groups respectively. Determine the more effective ad format based on indicators such as installation volume.
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User Retention Optimization
After obtaining NOI, focus on optimizing user retention. By providing high-quality content, good user experience and personalized services, improve users' satisfaction and loyalty to the application, thereby achieving long-term revenue growth.
Non-organic installs are an important concept and tool in the mobile internet advertising and ASO fields. Proper use can help applications achieve rapid growth and market expansion, but they need to be used in combination with the application's own situation and other strategies.
