Image Optimization

Definition of Image Optimization

Image Optimization refers to the use of technical means to process digital images, so that they can achieve smaller file sizes, faster loading speeds and better platform compatibility while maintaining visual quality. In the field of mobile Internet advertising, it is widely used to improve the efficiency of advertising materials, user experience and conversion results, and is one of the key technologies in digital marketing to reduce traffic loss and improve advertising ROI.

How to affect ASO?

Improve App Store Page Load Speed ：

Screenshots, icons and other images on the app store page are important elements to attract users to download the app. By optimizing the images on the app store page, you can speed up the page loading speed, so that users can see the display content of the app more quickly, and increase the chance of the app being downloaded.

Improve the visual appeal of your app ：

In the app store, the icon and screenshots of an app are the first things users see. Optimized images can be clearer and more beautiful, highlighting the features and advantages of the app to attract users' attention. For example, a beautifully designed app icon can stand out among many apps, making it easier for users to remember and choose the app.

Improve user ratings and reviews ：

When users download an app, if they find that the images in the app load quickly and are of good quality, they will have a good impression of the app, which will improve user satisfaction and loyalty. Users may leave positive reviews and ratings in the app store, which is very helpful for the ranking and promotion of the app.

Methods of image optimization

Select the appropriate image format ：

Different image formats have different characteristics and applicable scenarios. For example, the JPEG format is suitable for photos and complex images, which can be compressed to a high degree while maintaining a certain quality; the PNG format is suitable for images with transparent backgrounds and simple graphics, which supports lossless compression; the WebP format is an emerging image format with better compression performance and image quality, which is gradually being widely used.

Adjust image resolution ：

Adjust the resolution of the image according to the usage scenario and display device. For images displayed on mobile devices, there is no need for too high a resolution. Appropriately reducing the resolution can effectively reduce the size of the image file.

Use image compression tools ：

There are many professional image compression tools on the market, such as Photoshop and TinyPNG. These tools can help us compress images without losing too much image quality, achieving the purpose of optimization.

Image optimization plays an important role in the mobile Internet advertising industry and ASO. Through reasonable image optimization methods, the loading speed and visual effects of images can be improved, thereby improving user experience and increasing the download volume and conversion rate of applications.