App Store Categories

Definition of App Store Categories

App Store Categories, it is a system that divides and classifies various applications in the app store (such as Apple's App Store). Through this classification method, the app store can systematically organize a large number of applications according to different functions, uses, target groups and other factors, providing users with clearer and more convenient ways to find and browse applications.

For example, game, social, tool, education and so on. Each category may have more detailed sub-categories to help users accurately locate the applications they need. In Apple App Store, an application can be listed in a main category and an optional secondary category. However, in Google Play, an application can only be listed in one category.

The Importance of App Store Categories

User perspective

For a large number of application users, the classification of the application store is an important guide for them to discover and download applications. When users want to find a certain type of application, they will directly enter the corresponding category for screening. For example, if users want to find an application to learn English, they will look for relevant applications under the education category.

From the developer's perspective

When developers release their apps, they need to submit them to the appropriate categories. This not only helps the app be discovered by target users, but also relates to the display and promotion of the app in the app store. For example, a fitness training app should be categorized under Health & Fitness so that users interested in fitness can discover it when browsing this category.

How does App Store categorization affect App Store Optimization (ASO)?

Increase the discovery rate

Reasonably choosing the category of your app is an important part of ASO. If your app is accurately categorized, it will be easier to stand out among similar apps and increase the probability of being discovered by users.

Affecting the ranking

The ranking of an app in a category has a significant impact on its downloads and visibility. App stores typically rank apps within the same category based on various factors, such as downloads, ratings, user activity, etc. Developers can improve their app's ranking in a category by optimizing various aspects of the app.

App store categories play a crucial role in the app store ecosystem, whether it is for user app discovery or developer app promotion and optimization. Developers should make full use of the rules and characteristics of app store categories to develop effective ASO strategies and increase the exposure and downloads of their apps.