Mobile Game Marketing Agency

Definition of mobile game marketing agency

Mobile Game Marketing Agency is a professional team dedicated to providing full-chain promotion services for mobile game developers and publishers. Through data-driven strategies, it helps game products achieve user growth, revenue increase, and brand exposure.

These institutions, with their professional knowledge and rich experience in market insight, marketing strategy formulation, and promotion channel utilization, assist mobile game developers and publishers to promote games to target audiences, enhance the visibility, downloads, and user retention of games, and ultimately achieve business goals.

Typical use cases

New game launch promotion

For new IPs that have not yet formed market awareness, develop a marketing rhythm from preheating to the outbreak period
Screening high conversion rate ad material combinations through A/B testing
Coordinating Influencer Marketing and Social Media Buzz

Mature Product Lifecycle Management

Implement retargeting for old games with declining DAU
Design season activities / version update supporting promotion plan
Improve LTV (user lifetime value) through player segmentation operations

Regional Market Breakthrough

Customized placement strategies for different markets such as Japan, Korea, Europe, America and Southeast Asia
Solve cultural adaptation issues (such as localized materials, payment methods)
Avoid local policy risks (such as privacy compliance, age ratings)

Relationship with ASO (App Store Optimization)

Improve search ranking ：

ASO is one of the important tasks for mobile game marketing agencies. By optimizing keywords, titles, descriptions, icons and other information of games in app stores, it can improve the ranking of games in search results of app stores. For example, accurately select keywords that are related to the game and have a high search volume, and reasonably arrange them in the title and description of the game, so that players can easily find the game.

Optimize user ratings and reviews ：

The agency will focus on guiding players to leave positive reviews and ratings in the app store. Good user reviews can not only improve the credibility of the game, but also affect the search ranking of the app store. The marketing agency can improve the overall evaluation of the game by holding activities to encourage players to review, timely handling of negative feedback from players, etc.

Improve conversion rate ：

ASO also includes optimizing the game's showcase page to improve its appeal and conversion rate. For example, using high-quality screenshots and videos of the game to showcase its exciting content and unique gameplay, attracting players to click and download. Mobile game marketing agencies will optimize the showcase page based on the characteristics of different app stores and target markets.

Advantages of AppFast Marketing Agency

Core Services

It has a number of core businesses that have received high ratings and reviews from customers. Contributed to the top 10 of all categories in App Store/Google Play. Help applications get more exposure and conversion, quickly achieve ranking growth, download volume growth, etc.

Precise keyword optimization : Covering hot search terms, increasing natural traffic
7-day chart sprint : Professional strategies to quickly improve app store rankings
Customized optimization plan : One-on-one free to develop high-quality solutions

Professional Resources

It has rich industry resources, including cooperation with major app stores, advertising placement platform resources, etc. It can provide more extensive and effective promotion channels for games. The website has a huge resource library: the latest algorithm cracking guide | the secret of high conversion material design | localization skills | efficient promotion full strategy | the latest industry information, etc.

Data analysis ability

With strong data analysis capabilities, it can deeply analyze various data indicators of the game, such as user acquisition cost, user retention rate, and payment conversion rate. According to the results of data analysis, adjust marketing strategies in time to improve marketing effectiveness.

Creativity and planning ability

In the fiercely competitive mobile gaming market, innovative marketing methods and creative promotional plans are crucial. The creative team of a mobile game marketing agency can create unique marketing activities and promotional content for games to attract users' attention.

Mobile game marketing agencies play an important role in the promotion and operation of mobile games. Through professional marketing services and close integration with ASO, they can help game developers and publishers enhance the market competitiveness of their games and realize commercial value.