Games-as-a-Service (GaaS)

Definition of Games-as-a-Service (GaaS)

Games-as-a-Service (GaaS) is a business model that operates games in a continuous service mode, transforming traditional one-time selling game products into digital services with long-term revenue potential through long-term content updates, player interactions and real-time operations.

Its core features include:

Dynamic content iteration based on cloud technology
Adopting a Freemium or subscription-based payment model
Emphasize the continued activity and participation of the player community
Product optimization driven by data analysis

Typical use cases

Mobile gaming ：

"Honor of Kings" continues to launch new heroes, new skins, new gameplay and time-limited activities. Players can continue to get new experiences from the game, which not only improves player retention rate, but also attracts new players to join.

Console Game Field ：

"Destiny 2" regularly releases expansion packs and season content, bringing new storylines, missions, and equipment to players. This continuous update approach keeps the game popular even years after its release, attracting players to continue investing time and money.

PC Game Field ：

"League of Legends" is a typical GaaS PC game. In addition to the updates of new heroes and skins, the game balance will be constantly adjusted. Developers will optimize hero skills, equipment attributes, etc. based on player feedback and game data to ensure the fairness and competitiveness of the game.

Relationship with ASO (App Store Optimization)

Increase app visibility ：

Games under the GaaS model can provide more materials for ASO due to their constantly updated content. New game content can be displayed as update logs in the app store to attract users' attention.

Improve user reviews and ratings ：

Under the GaaS model, game developers can improve user experience by continuously listening to user feedback and constantly updating and optimizing game content, thereby obtaining better user reviews and ratings. In app stores, games with high ratings are easier for users to discover and download.

Keyword Optimization ：

As the game content is constantly updated, new keywords will appear. For example, the names of new heroes and the names of new gameplay. In the ASO process, these new keywords can be used for optimization to improve the matching degree of the game in the app store search.

User retention and promotion:

The purpose of ASO is not only to acquire new users, but also to improve user retention. The GaaS model can keep old users interested in the game and improve user activity and retention by continuously updating content. In app stores, user activity and retention are also one of the important factors affecting game rankings.

The Games-as-a-Service (GaaS) model has brought new development opportunities to the gaming industry by continuously providing services and updating content. The close integration with ASO can effectively improve the performance of games in app stores, achieving long-term successful operation of games.