Package(Direct) Install

What is direct package installation

In ASO (App Store Optimization), keyword installation service is an optimization strategy that improves the search ranking of a specific keyword in the app store by guiding real users to search for the keyword and download the app. Its core logic is to utilize the natural search behavior of users, simulate the process of real users discovering and downloading the app, thereby enhancing the relevance between the app and the target keyword, and ultimately increasing the exposure of the app in search results

Learn about direct package installation on AppFast

The algorithms of App Store and Google Play show that applications with fewer downloads will never appear in the hot search results. The app store will update the ranking of the application according to the download frequency of the application and the download frequency today. Users prefer to choose the App with more downloads. This means that if you buy a certain number of installation services, you can get more and more natural users.

Operation process: In the AppFast backend, you can add your application by entering the application link and selecting the target country/region, and then start your application promotion work.

Package Installation Service

Package installation for the core value of the application

Improve App Store Rankings

Weighted downloads and activity: App store algorithms (such as Apple's App Store) use installs and activity within 72 hours of download as important ranking factors. By guiding users through the complete behavior chain of "search → download → activation" via a package installer, keyword rankings can be significantly improved.
Reduce the uninstall rate: The user retention strategy built into the installation package (such as sign-in rewards, personalized recommendations) can reduce the uninstall rate and indirectly improve the algorithm weight.

Refined Operation and Cost Control

Channel Quality Assessment: Developers can eliminate inefficient channels and focus their budget on high-conversion channels through channel package data.
Localization and A/B testing: Generate different installation packages for different regions, and test the effects of different metadata (such as titles and screenshots). For example, an e-commerce app tested two descriptions, "Rainy Season Sale" and "Low Price Discount", in the Southeast Asian market. It found that the former had a conversion rate 18% higher than the latter, so it adopted this copy in the official version.

User Quality and Long-term Value Enhancement

Precise user matching: By using the user portrait tags (such as interests, geographical location) built into the installation package, applications can provide personalized content and improve user stickiness. For example, a news app pushes local news based on the regional information obtained from the installation package, increasing the average daily usage time by 25%.
Data-driven iteration: The user behavior data collected by the installation package (such as the frequency of feature usage, crash logs) can guide product optimization. For example, a tool app found through the feedback of the installation package that the usage rate of the "file compression" function was less than 5%, so it integrated it into the main interface, and the usage rate increased to 30%.

In summary, direct package installation is a flexible and efficient way to distribute applications. However, developers need to fully consider its advantages and challenges when using it, and combine it with other promotion strategies such as ASO to improve the market competitiveness and user satisfaction of the application.