Mobile Growth

What is mobile growth

Mobile Growth, or mobile growth, refers to the process of promoting the growth of mobile applications, mobile websites, or other mobile products in terms of user numbers, user activity, revenue, etc., through a series of strategies and methods in the mobile Internet field. It is not just about acquiring new users, but also includes improving user retention rates, enhancing user stickiness, promoting user payments, and many other dimensions. It is a comprehensive concept. Mobile growth focuses on the overall development of mobile products throughout their life cycle to achieve sustainable business growth.

Use Cases

New application online promotion

When a new mobile app is developed, developers need to attract a large number of initial users through mobile growth strategies. For example, when a new social app is launched, developers can promote it through various channels such as social media advertising, app store optimization, offline events, etc., to increase the exposure and downloads of the app.

Increase user activity

For applications that already have a certain user base, maintaining high user activity is the key. By implementing personalized push notifications, online events, and constantly updating application features and other mobile growth strategies, users can be attracted to use the application frequently.

Promote user payment

Many mobile apps monetize through paid services or in-app purchases. Mobile growth strategies can help increase the conversion rate of users to pay. For example, game apps can attract users to purchase paid props or subscribe to premium membership services by offering time-limited discounts and giving away props.

Expand overseas market

In the process of expanding overseas markets, mobile growth strategies need to be adjusted according to the culture, market characteristics and user habits of different regions. For example, a Chinese e-commerce application entering the US market needs to understand the shopping habits and consumption psychology of American users, and formulate promotion and operation strategies suitable for the local market.

Relationship with ASO (App Store Optimization)

Basics and Core

ASO is one of the important components of mobile growth. The app store is the main channel for users to obtain mobile applications. By optimizing the ranking and display of the application in the app store, the exposure rate and download volume of the application can be improved. For example, through ASO means such as keyword optimization, application description writing, application screenshot and video display, etc., the application can be ranked higher in search results, attracting more users to click and download.

Data-driven

In the process of mobile growth, data plays a crucial role. ASO also needs to rely on data to make optimization decisions. By analyzing the search data of the app store, user download data, user ratings and reviews, etc., we can understand the needs and behaviors of users, and then carry out targeted operations such as keyword selection and application updates.

Synergistic effect

ASO and other mobile growth strategies complement each other to achieve better growth results. For example, when conducting social media promotion, you can combine the application display page optimized by ASO to improve the conversion rate of users. At the same time, new users obtained through ASO can also be improved through other growth strategies such as personalized operation and user incentives to improve user retention and payment rates.

Mobile growth is a comprehensive concept in the mobile Internet advertising industry, involving all aspects of the user life cycle. By reasonably using various strategies and means, paying attention to the changes in relevant indicators, advertisers and product teams can achieve continuous growth and success of mobile products.