Keyword Popularity Search

Definition of Keyword Popularity Search

Keyword Popularity Search, which refers to the frequency and attention of a specific keyword searched by users in search engines or app stores. This indicator can intuitively reflect the popularity and user demand intensity of the keyword in the current market environment.

Keyword popularity is usually determined by a combination of factors such as search volume, search trends, and competition. Search volume reflects the number of users who use the keyword to search within a certain period of time; search trends reflect the changes in keyword popularity over time, whether it is rising, falling or stable; competition involves how many other web pages or applications are competing for the search ranking of the keyword.

General use cases for keyword hot search

Search Engine Marketing (SEM) ：

When placing search engine ads, advertisers need to understand the popularity of different keywords. Popular keywords have high search volumes but also intense competition, which may result in higher advertising costs; while some long-tail keywords have relatively low search volumes but high precision, and better conversion rates. Through keyword popularity search, advertisers can reasonably allocate advertising budgets, choose the most cost-effective keywords for placement, to improve advertising effectiveness and return on investment.

Content Creation ：

Content creators refer to keyword popularity when writing articles, blogs or making videos to determine topics and titles. Using popular keywords can increase the exposure of content in search engines and attract more users to visit. For example, when writing a technology article, if the keyword popularity of a certain technology product is high, the creator can create content around the product's ratings, reviews, usage techniques, etc.

Market Research ：

Enterprises can understand the interests and needs of consumers, grasp the market dynamics and industry trends through keyword heat search. By analyzing the changes in hot keywords at different times, enterprises can adjust product strategies and marketing strategies in time, and launch products and services that meet market demand.

Relationship with ASO (App Store Optimization)

Increase app visibility ：

In the app store, users usually search for apps by searching keywords. If the keywords of the app can match the user's search needs and the keyword has a high heat, then the app will have more opportunities to appear in the forefront of the search results, thereby increasing the exposure rate of the app. For example, a fitness app, if it includes hot keywords such as "fitness plan" and "weight loss recipes" in its keywords, it will be easier for users to search.

Accurately target users ：

Keyword popularity search can help developers understand the search habits and needs of different user groups, so as to choose appropriate keywords to optimize applications. By analyzing the user portraits behind popular keywords, developers can accurately locate target users and improve the download volume and user retention rate of applications. For example, for social applications targeting young people, some popular keywords related to trendy culture and entertainment gossip can be selected to attract the attention of young users.

Optimize App Rankings ：

The search ranking algorithm of the app store will consider the popularity and relevance of keywords. Choosing popular and relevant keywords can improve the ranking of the app in the search results. Developers can regularly search for keyword popularity and adjust the keyword strategy of the app in time to ensure that the app always maintains a high ranking in the search results.

Precautions

Although keyword heat search is very important for mobile Internet advertising and ASO, the following points should be noted during use:

Avoid overloading keywords : Overloading keywords in the app title, description, etc. may be considered as a violation by the app store, which will affect the ranking and review results of the app.
Pay attention to the timeliness of keywords : The popularity of keywords is dynamically changing, and some popular keywords may lose their popularity over time. Therefore, developers need to update the keyword list regularly to ensure the effectiveness of keywords.
Combine long-tail keywords : In addition to popular keywords, long-tail keywords also have important value. Although the search volume of long-tail keywords is relatively low, they are highly accurate and can attract more targeted users.

In summary, keyword search plays a crucial role in mobile internet advertising and ASO. Developers and advertisers need to make full use of this tool and continuously optimize their keyword strategies to increase the exposure and downloads of their applications.