Conversion Rate

Definition of conversion rate

At its core, conversion rate is a ratio that takes the number of people who complete a specific action and divides it by the total number of potential audience members, then multiplies it by 100 to get a percentage.

The formula for calculating it is: conversion rate = (number of people who complete the action / total number of potential audience) × 100%. For example, in an online advertising campaign, 1000 people saw the ad, and 50 of them clicked on the ad and completed the purchase. The conversion rate of this advertising campaign is (50 / 1000) × 100% = 5%.

Strategies to improve conversion rates

To improve the conversion rate, you can start from multiple aspects:

Provide a high-quality user experience : Whether it is the application itself or the application display page, ensure that a smooth and convenient user experience is provided. For example, optimize the loading speed of the application, simplify the download and registration process, etc.
Conduct A/B testing : By conducting A/B tests on different versions of the application display pages, advertising content, etc., compare the conversion rates of different versions to find the optimal solution.
Accurately target the audience : Gain a deep understanding of the needs and preferences of your target audience, and carry out targeted marketing and optimization to improve conversion rates.

How to improve conversion rate through ASO (App Store Optimization)?

In the ASO (App Store Optimization) field, conversion rate is also of great importance. It directly affects the performance and download volume of the app in the app store.

Optimization of the application display page

The app's showcase page is the key to attracting users to download. By optimizing elements such as the app's icon, screenshots, and description, you can increase the appeal of the app's showcase page, thereby increasing conversion rates.

Keyword Optimization

Reasonable selection and use of keywords can improve the ranking of applications in the search results of application stores, and increase the exposure rate of applications. However, the increase in exposure does not necessarily mean an increase in downloads. It is also necessary to optimize the match between keywords and application content to improve conversion rates. When users search for a keyword, they will be more willing to download if they can accurately find an application that meets their needs.

User Reviews and Ratings Optimization

User reviews and ratings are important factors that influence other users' download decisions. High ratings and positive user reviews can increase the credibility and appeal of an app, thereby increasing conversion rates. App developers can improve user reviews and ratings by providing high-quality app services and actively responding to user feedback.

In short, conversion rate is a comprehensive indicator that has important guiding significance for the marketing and operation decisions of enterprises. In the ASO field, continuously optimizing the conversion rate can improve the competitiveness and download volume of applications, thereby achieving business goals.