App Store Keywords Research

What is App Store keyword research

App Store Keywords Research refers to the process of systematically analyzing, mining and screening keywords that can be used for app search in the App Store. This process aims to find the most relevant, high-search-volume and moderately competitive keywords for the app, thereby increasing the exposure rate and ranking of the app in the App Store search results.

The Importance of App Store Keyword Research

Seize the entrance of search traffic

More than 65% of the downloads in the App Store come from search scenarios, and accurate keywords directly determine the ranking of applications in search results. By studying users' high-frequency search terms, you can cover the active search needs of target users and break through the bottleneck of natural traffic.

Match the real intention of users

A thorough analysis of the user needs behind keywords can accurately position different usage scenarios. Keywords with high matching degree can improve click-through conversion rate, reduce invalid exposure, and make each display more commercially valuable.

Building competitive differentiation

Through the analysis of competitive keyword coverage, it is possible to explore competitive blue ocean areas. For example, avoid red sea words such as "social", focus on niche keywords such as "workplace social" and "interest social", and achieve overtaking on the curve.

Data-driven continuous optimization

Keyword research needs to be adjusted dynamically in combination with Apple Search Index (ASI), conversion data and policy changes. For example, the timeliness layout of festival hot words can be monitored by tools to quickly respond to market demand.

Strengthening brand awareness

The combination of brand words and functional words can improve users' memory of the core value of the application, forming a long-term conversion chain of "search-click-retention", which helps to build a user's mental barrier.

🎯 How to use keyword research and keyword optimization strategies to increase search traffic in the app store?

Relationship with ASO (App Store Optimization)

Improve search visibility

In the App Store, users mainly find apps by searching for keywords. By conducting precise keyword research and selecting highly relevant keywords with a large search volume, your app will be more likely to be displayed when users search for these keywords, improving the search visibility of your app.

Improve the ranking

The search ranking algorithm of the app store will consider factors such as keyword matching, search popularity, and download volume of the app under the keyword. Reasonable selection and layout of keywords can improve the match between the app and the user's search keywords, increase the download volume and conversion rate of the app, and thus improve the ranking of the app in the search results.

Increase organic traffic

By optimizing keywords and improving the ranking of applications in search results, more organic traffic can be attracted. Compared with paid promotion, organic traffic has advantages such as low cost, high user quality, and strong sustainability. Through continuous keyword research and optimization, the organic traffic of applications can be continuously improved and the promotion cost can be reduced.

App Store keyword research is one of the important skills that mobile application developers and operators must master. Through scientific and systematic keyword research, reasonable keyword strategies can be formulated for applications, improving the search ranking and exposure rate of applications in the App Store, thereby increasing the download volume and user volume of applications, laying a solid foundation for the successful operation of applications.