Organic install

Definition of Organic Installs

Organic installs refer to users who download and install an app without being directly influenced by any paid advertising. These users typically discover and download the app through organic search, friend recommendations, or natural exposure within the app store (such as rankings, new product recommendations, etc.). In short, organic installs are a way of downloading and installing based purely on the app's own appeal and word-of-mouth promotion.

The importance of organic installations

Organic installs are crucial for the long-term development of an app. With Non-organic installs In comparison, users who install organically are usually more loyal and active because they download the app based on their real needs and interests.

Traffic is accurate

Users enter keywords in the app store to find apps that meet their needs. If a fitness app does well in keyword optimization and can accurately match users' search terms, it may be discovered and downloaded by users in natural searches.

Word of mouth

When users have a good experience with an app, they will recommend it to their friends and family. For example, if a user finds the chat function of a social app convenient and the interface design friendly, they will recommend it to their friends. These recommended friends who download and install the app are considered organic installs.

Reduce costs

The app store will recommend some high-quality apps to users based on the comprehensive performance of the app, such as downloads, user ratings, and activity. For example, the "Today's App" section of Apple's App Store and some premium recommendations in Android app stores may receive a large number of organic installations. Reduce the promotion cost of the application and improve the profitability of the application.

The relationship between organic installs and ASO (App Store Optimization)

ASO is Increase organic installs key means

Keyword Optimization: By researching and selecting keywords that are relevant to the app and have high search volumes, and then strategically placing them in the app's title, description, and keyword fields, you can improve the app's ranking in search results. When users search for these keywords, the app is more likely to be displayed, increasing the chances of organic installs.
Optimize app icons and screenshots: Beautiful app icons and attractive screenshots can attract users' attention in the app store. If the icon design is unique and the screenshot can clearly show the core functions and advantages of the application, users are more likely to click into the application details page and download and install it.
App ratings and reviews management: Actively guiding users to rate the app and leave positive reviews can improve the overall rating and reputation of the app. App stores usually prioritize displaying apps with higher ratings and better reviews, which helps increase the app's visibility and organic installs.

Organic installation data reflects ASO effect

The number and trend of organic installations can be used as an important indicator to measure the effectiveness of ASO. If the number of organic installations shows an upward trend after a series of ASO optimization operations, it indicates that the optimization strategy is effective; conversely, if there is no significant change or even a decrease in the number of organic installations, the ASO strategy needs to be re-examined and adjusted.

Organic installs play an important role in mobile internet advertising and ASO. App developers and operators need to pay attention to it and improve the number of organic installs through effective ASO strategies to achieve sustainable development of the app.