Offer Wall

What is the Task Wall?

Offer Wall, also known as Task Wall, is an interactive advertising system embedded in mobile applications that connects three parties (advertisers, developers, and users) through a "task-reward" mechanism. It aggregates multiple different advertising tasks and displays them on a single interface. These tasks typically include downloading applications, registering accounts, completing surveys, etc. Users can choose to complete corresponding tasks based on their interests within the application, and they will receive rewards for each task completed, such as virtual currency, points, props, etc. Application developers can earn revenue from these advertising tasks.

The specific form is as follows:

Advertisers : Release promotion tasks such as app download, questionnaire filling, etc.
Developer : Earn ad revenue by displaying the task wall in the app
User : Complete the task to get virtual currency/privilege and other rewards

Unlike traditional banner ads, its core value lies in building a win-win incentive loop for all three parties: users' active participation brings higher conversion rates, developers get higher eCPM revenue, and advertisers achieve precise user acquisition.

Typical use cases for the task wall

1. Monetization of mobile games

Free-to-play games supplement IAP revenue
Non-paying players get game coins / props
Reduce the churn rate in the new user guidance phase
Example: Match-3 games unlock extra moves by watching videos

2. Commercialization of tool apps

File Manager for Cloud Storage Space
Fitness App Unlock Premium Training Courses

3. E-commerce platform to attract new customers and promote activity

New user registration to receive coupons
Social Sharing Tasks to Earn Points

4. Fintech product growth

Credit card application task reward cash red envelope
Financial Management Account Opening Task Exchange Interest Rate Coupon

How does Taskwall affect App Store Optimization (ASO)?

Increase app downloads

The task wall downloads tasks such as "download XX application to receive rewards" through layered design, directly reaching high-intention users and quickly accumulating initial download volumes for new applications. The behavior of users completing tasks is converted into real installation data, which synchronously improves the weight of the ranking algorithm in the application store, and is highly consistent with the core logic of "download volume driving ranking" in ASO, especially suitable for solving the problem of traffic shortage in the cold start stage of new applications.

Increase user ratings and reviews

After developers guide users to complete tasks through virtual rewards (points / rights), users' positive experience of the application is more likely to be converted into active evaluation behavior. These positive reviews and ratings generated by real users, as key trust indicators of ASO, can not only improve the exposure of the application store, but also reduce the decision-making threshold for potential users, forming a virtuous circle of "task incentives - good experience - active dissemination", continuously optimizing the conversion funnel of the application.

Optimize the ranking of application keywords

Task wall ad copy usually contains the core keywords of the app. Users' search and download behavior through the task page will strengthen the algorithm's judgment on the relevance of keywords in the app store. High-frequency task conversion can significantly improve the search weight of target keywords, especially for long-tail keyword ranking optimization (such as "2025 latest fitness plan"), helping the app cover more segmented search scenarios and low-cost preempting traffic blue ocean.

👉App promotion: Contact customer service to get the task wall tutorial and complete guide

Advantages and Challenges of Task Wall

Advantages

For users, the task wall provides an interesting and rewarding way to interact with the app, increasing the fun and stickiness of the app.
For developers, it is an effective way to monetize and earn additional revenue without affecting the user experience.
For advertisers, the task wall can accurately reach target users and improve the conversion rate of advertisements.

Challenge

Task walls can lead to low-quality downloads, where users download the app just for the reward and are not really interested in the app. This can affect retention rates and ratings/reviews.
With the development of mobile Internet, users are becoming more and more sensitive to advertisements. If the design and display of the task wall is unreasonable, it may cause users' disgust.

Summary

As an important form in the field of mobile Internet advertising, task wall plays an important role in increasing application downloads, increasing user activity and promoting application monetization. At the same time, it is closely related to ASO, which can provide strong support for the promotion and optimization of applications. However, developers and advertisers also need to pay attention to solving possible problems when using task walls to achieve the best results.