Game Stickness

Definition of game user stickiness

Game Stickness refers to the tendency of players to maintain a continuous interest in a game and repeatedly experience it. It reflects the comprehensive ability of game products to attract user attention, extend usage time, and promote repeated opening. In the field of mobile Internet advertising, this indicator is often used to measure the correlation between the effect of game advertising placement and user lifetime value (LTV).

Key features include:

Time dimension : Player's single game duration, daily/weekly opening frequency
Behavior Depth : Player engagement with core gameplay, social features, and payment systems
Emotional dependence : The game establishes user emotional connections through plot, achievement system, etc.

Several typical application scenarios of game user stickiness

Game development phase

In the process of game development, game user stickiness is one of the key factors that developers consider. Developers need to design attractive game play, plot and characters to ensure that players are attracted in the early stage of the game. Developers will also adjust the difficulty and reward mechanism of the game according to the relevant indicators of game user stickiness.

Game operation phase

The operation team will understand the behavior and feedback of players through data analysis, constantly update game content according to the needs and preferences of players, launch new activities and gameplay, and maintain the activity of players.

Market promotion stage

Promoters can convey the high stickiness of the game to potential users by promoting the unique gameplay, rich content and social interaction features of the game, thus increasing the download volume and conversion rate of the game. For example, in the promotional video of the game, show the wonderful moments of players in the game, social interaction scenes, etc., so that users can intuitively feel the charm of the game.

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What is the relationship between game user stickiness and ASO?

Improve search ranking

In the app store, the search ranking of games is significantly affected by metrics such as user downloads, activity and retention. Games with high stickiness tend to attract more users to download and use them for a long time, thus improving these key metrics of the game.

Enhance user ratings and reviews

High-stickiness games can provide players with a better gaming experience. After gaining satisfaction and accomplishment in the game, players will be more willing to recommend this game to their friends, thus forming a good word-of-mouth spread. In ASO, users' reviews and ratings are very important factors. Positive reviews and high ratings can improve the credibility and attractiveness of the game in the app store.

Optimize keyword strategy

When conducting ASO, keyword selection and optimization are crucial. Game developers and operators can analyze keywords related to game user stickiness, such as "long-term fun games", and integrate these keywords reasonably into the game's title, description, and tags to improve the game's match rate in app store search results and increase the chances of being searched by users.