Deep Linking

Definition of deep linking

Deep linking is a link technology used in mobile applications or web pages, which can directly guide users to specific pages or functions inside the application, rather than just staying on the home page of the application.

Unlike ordinary links that can only point to the download page or home page of an application, deep links can skip multiple levels of navigation and directly take users to specific content within the application, such as a particular product detail page, article reading page, or personal settings interface. This precise positioning capability enables users to access the information they want more quickly, greatly improving the user experience.

Typical use cases of deep linking

Advertising and Marketing

In mobile Internet advertising, deep linking is a key tool for improving ad conversion rates. When users click on ads, deep links can directly take them to the specific product pages advertised, reducing the time and steps required for users to find target content.

Social Sharing

When a user shares an interesting article, video or event within the app on social media, deep linking allows other users to click on the shared link and go directly to the content page. For example, when sharing an article from a news app on WeChat, through deep linking, friends can click on it and open the article directly for reading without having to open the app first and then search and find it.

App Promotion

In app promotion activities, deep links can help developers achieve accurate user guidance. For example, when holding a time-limited promotion activity, developers can use deep links to directly point the promotion information to the activity page, attract users to participate in the activity, and improve the exposure and participation of the activity.

How does deep linking affect ASO?

Increase user retention : Deep linking allows users to quickly find the content they are interested in after entering the application, reducing the possibility of user loss due to not finding the target, thereby improving the retention rate of the application.
Increase user activity : Deep linking can guide users to experience various functions and content of the application, and promote interaction between users and applications. Applications with high activity often have more advantages in search rankings in app stores.
Increase app visibility : By using deep links in ads, social media and other channels, more potential users can be attracted to the app. After experiencing the high-quality content and services of the app, users may rate and review the app in the app store, thus increasing the exposure of the app.

As technology continues to advance, the functions and application scenarios of deep linking will also continue to expand and innovate. Developers and marketers need to continuously learn and master deep linking technology in order to better meet user needs and enhance the competitiveness of applications.