Competitors Analysis

What is competitive analysis

Competitive analysis refers to the process of conducting comprehensive and systematic research and evaluation on competitors' products, services, marketing strategies, etc. In the mobile internet advertising industry and ASO (App Store Optimization) field, competitive analysis aims to gain a deep understanding of the strengths and weaknesses of similar products or services in the market, identify the differentiated competitive advantages of their own products, and thus formulate more effective market promotion strategies and product optimization plans.

What are the core points to pay attention to in mobile APP competitive analysis

Target audience

See which users the competitors attract (such as young people/office workers), what needs they solve (such as shopping/study), and how much overlap there is with your own users.

Function Experience

Compare the differences in core functions (such as whether competitors have exclusive features), whether operations are smooth (such as how many registration steps), and good/bad points in user reviews (such as how many ads).

Customer Acquisition Method

See how competitors attract users, such as which keywords (such as "free" and "easy to use") they rely on in the app store, or what type of ads they place on social media platforms (such as whether video creativity is attractive).

App Store Optimization

By using ASO tools (such as UPUP) to monitor the keyword ranking, metadata, etc. of competitors, developers can Develop more Effective ASO Strategy to improve the ranking of the app and attract more organic downloads.

Money-making model

Analyzing how competitors monetize, whether it's through ads (how many ads, whether they affect the experience), paid features (whether the price is reasonable), or membership subscriptions, and judging whether their revenue is healthy.

Update rhythm

Observe how often the competitors update, what new features are added each time (such as optimizing search or adding new social modules), and whether they follow hot topics (such as holiday activities).

Potential Threat

Be aware of cross-category competitors (such as short videos that take up user time) and whether new technology applications (such as AI functions) will affect the competitive landscape.

Steps of competitive product analysis

Determine the scope of competitors

Identify the competitors that need to be analyzed, and filter them based on factors such as product features, target users, market positioning, etc.

Collect data

Collect relevant data of competitors through multiple channels, such as app store information, official website, social media, industry reports, etc.

Analyze data

Organize and analyze the collected data, and evaluate the competitors from multiple dimensions such as functions, user experience, market promotion, business model, etc.

Developing a strategy

Based on the results of competitive analysis, combined with the advantages and disadvantages of our own products, we will formulate corresponding market promotion strategies and product optimization plans.

Competitive analysis is also a continuous process. Companies need to constantly pay attention to the dynamics of their competitors, develop more effective market promotion strategies and product optimization plans, improve the competitiveness and market share of products, and adapt to changes in the market.