What is Organic App Install
Organic App Installs refers to the behavior of users actively downloading and installing applications through natural channels, where natural channels do not involve paid advertising promotion.
Characteristics of natural app installation
Organic app installs have several distinct characteristics. First, organic app installs often have higher user quality. Since users discover and install the app on their own, they usually have a genuine need for the app, making them more likely to become long-term, active users. Second, organic app installs reflect the quality and reputation of the app itself. An app with good user experience and practical features is more likely to gain recognition and installs through organic channels. Third, the cost of organic app installs is relatively low. Compared to paid advertising installs, there is no need to pay additional advertising fees, thus reducing customer acquisition costs.
Relationship with ASO (App Store Optimization)
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The Promoting Effect of ASO on Organic App Installations
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Keyword optimization: By setting the keywords of the application reasonably, the ranking of the application in the search results of the app store can be improved. When users search for relevant keywords in the app store, the optimized application is more likely to be displayed at the top, thus increasing the chance of being discovered and downloaded by users.
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Optimize the app description: A clear and attractive app description can help users better understand the functions and features of the app, thereby increasing their willingness to download. A good app description can highlight the advantages and uniqueness of the app, answer questions that users may have, and make users feel that this app is worth a try.
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App icon and screenshot optimization: The app's icon and screenshots are the first things users see, and their quality directly affects users' click and download decisions. A beautifully designed icon and screenshots that showcase the core features of the app can attract users' attention, guiding them to learn more about the app and download it.
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The Feedback Effect of Organic App Installs on ASO
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Data feedback: The data of organic app installation can reflect the effectiveness of ASO strategy. If the organic installation volume of an app increases in a certain period, it means that the current ASO optimization measures have played a positive role; on the contrary, if the installation volume does not change or decreases, the optimization strategy needs to be re-examined and adjusted.
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User Reviews and Ratings: Users who download the app through organic installs will provide reviews and ratings based on their usage experience. Good reviews and high ratings can improve the app's ranking in the app store, further promoting more organic app installations, forming a virtuous cycle.
Organic app installs play an important role in the mobile internet advertising industry and ASO. Understanding the definition, characteristics, and relationship with ASO of organic app installs can help developers and operators to formulate more effective promotion and optimization strategies, improve the quality of applications, and enhance market competitiveness.
