What is OEM Advertising
In the mobile Internet advertising industry, OEM Advertising refers to the advertising activities carried out by equipment manufacturers using their own hardware equipment. Simply put, it is a kind of advertising model in which the manufacturer of mobile phones, tablet computers and other devices displays and promotes advertisements on the devices they produce.
Advantages and Challenges of OEM Advertising
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Advantages
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Precise Reach: Device manufacturers can precisely target ads based on device model, user location, usage habits and other information.
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High exposure: Since the device is a tool that users use on a daily basis, ads can be displayed multiple times during frequent use of the device, resulting in high exposure.
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Challenge
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User experience issues: Too many or inappropriate ads may affect the user experience and cause users to dislike the device brand. For example, too frequent boot-up ads or pop-up ads will make users feel annoyed.
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Difficulty in evaluating advertising effectiveness: How to accurately evaluate the effectiveness of OEM advertising is a challenge. Due to the complex scenarios of advertising display, it is difficult to accurately measure the specific impact of advertising on application downloads and user activity.
The Role of OEM Advertising in ASO
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Increase app exposure
OEM Advertising can recommend applications to a large number of device users. Through extensive advertising on devices, more potential users can be made aware of the existence of the application. For example, a newly launched game application can be displayed on many mobile devices through OEM Advertising, attracting more users to click and download, thereby increasing the exposure of the application in the app store.
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Increase app downloads
Effective OEM advertising can stimulate users' desire to download. When users are attracted by the content of the advertisement, they will directly click on the download link in the advertisement and enter the app store for downloading. This has a direct promoting effect on increasing the number of downloads of the application, and the number of application downloads is an important indicator in ASO. The increase in the number of downloads helps to improve the ranking of the application in the app store.
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Optimize App Rankings
The ranking algorithm of the app store usually takes into account multiple factors, such as downloads and user activity. The increase in downloads and user activity brought by OEM Advertising can indirectly affect the ranking of the app in the app store. The rise in ranking will further improve the exposure of the app, forming a virtuous circle.
OEM Advertising plays an important role in mobile Internet advertising and ASO. It provides an effective promotion channel for app developers and advertisers, but it also needs to find a balance between improving advertising effectiveness and ensuring user experience.
