App Screenshot

Definition of App Screenshot

Why is it important to take screenshots of the app Ratings and Reviews

1. Reduce the cost of user decision-making : Screenshots can quickly answer user questions through visual interfaces and scenario-based content. For example, social apps use screenshots to display chat interfaces and dynamic publishing features, directly conveying core values.
2. Improve conversion rate : Data shows that high-quality screenshots can increase the app download conversion rate by 20%-30%. The average browsing time for users is about 5-8 seconds, and you need to capture their attention quickly through the first 2-3 screenshots.
3. Strengthening brand storytelling : Through the combination of design style, color matching and copywriting, screenshots can convey the brand tone. For example, fitness apps use high-saturation colors and dynamic character materials to convey vitality; efficiency tools tend to use minimalist interfaces and neutral tones to highlight professionalism.

Apple and Google App Store Requirements

1. Apple App Store
     👉 Check the official application screenshot specifications of Apple App Store
   • Quantity and Format : Support up to 10 screenshots (iPhone/iPad/Mac need to be uploaded separately), which can include images (JPEG/PNG) or videos (30 seconds preview video).
   • Size Specifications ：iPhone: 6.5 inch (1242×2688px) and 5.5 inch (1242×2208px) two resolutions are required; iPad is 12.9 inch (2048×2732px).
   • Content Restrictions : Prohibited content includes false feature demonstrations (such as buttons that don't work), third-party platform logos (such as "Available on Android"), or misleading text (such as "Best App").

2. Google Play

1. • Quantity and Format : Up to 8 screenshots (supporting landscape or portrait), and a 30-second video (resolution ≥720p) can be attached.
   • Size Specifications : Minimum width 320px, maximum height 3840px, aspect ratio must be compatible with the device (such as 16:9, 9:16, etc.).
   • Design Suggestions : Encourage the use of device frames (such as mobile phone frames) to enhance realism, and support multi-language localization screenshots to cover the global market.

Relationship with ASO (App Store Optimization)

1. Directly affect keyword ranking : Some algorithms will identify the text in the screenshot (such as superimposed slogans or feature introductions). It is recommended to naturally integrate target keywords (such as "AI photo editing" and "online courses") into the picture to improve search relevance.
2. Optimize user behavior data : High-quality screenshots can extend the user's stay on the store page, reduce the bounce rate, and indirectly improve ASO weight. For example, game applications stimulate users' interest through plot screenshots or battle scenes.
3. Localization and A/B Testing : Customize screenshots based on user preferences in different regions (such as the preference for simple design in European and American markets, and the preference for high information density layout in Asian markets), and screen out high conversion rate solutions through A/B testing tools (such as Google Play Experiments).