Offline App Marketing and TV user acquisition

What is offline app marketing and TV user acquisition?

Offline App Marketing and TV User Acquisition refers to the strategy of acquiring app users through offline marketing methods combined with television media. Offline marketing covers a variety of ways, such as holding events, distributing flyers, setting up offline advertising spaces, etc.; while television media utilizes forms such as TV commercials and TV program placements, aiming to attract TV viewers to download and use apps, thereby increasing the number of app users.

Why is offline app marketing important?

New App Promotion

When a new app is launched, it is very effective to use offline marketing and TV media in combination to quickly open up the market, increase visibility and attract a large number of users. Offline activities allow users to directly contact and experience the application, while TV ads can spread information and advantages of the application in a wider range, attracting the attention of potential users.

Targeted User Group Expansion

If the target user group of the application has specific characteristics, and these users often watch certain types of TV programs or participate in specific offline activities, then you can choose relevant TV time slots and offline activities for promotion. For example, a fitness app can choose to place TV ads during live sports events and hold offline experience activities in fitness clubs, sports venues, etc.

Application Function Upgrade Promotion

When the app undergoes a major functional upgrade or launches new services, offline marketing and TV promotion can let existing users know about the changes in the app, attracting them to continue using the app; at the same time, it can also attract new users to try the upgraded app.

Relationship with ASO (App Store Optimization)

Complementary effect

ASO mainly focuses on optimizing the performance of applications in the app store, such as keyword ranking, application description optimization, icon design, etc., to improve the visibility and download volume of applications in the app store. Offline marketing is to promote outside the app store, attracting users through offline and TV media. The two complement each other and jointly improve the exposure and user acquisition of the application.

Data feedback

Offline marketing and TV promotion activities can provide valuable data for ASO. For example, by collecting user feedback and reviews on the application through offline activities, understanding user needs and pain points, this information can be used to optimize the description and keywords of the application, improving the effectiveness of ASO. At the same time, the effect of TV advertising can also provide a reference for ASO, such as analyzing the impact of different advertising periods and content on user downloads, thereby adjusting ASO strategies.

Brand reinforcement

Offline marketing helps to strengthen the brand image of the app. Through offline activities and TV advertising, more people can learn about and recognize the brand of the app, improving the brand's awareness and reputation. When users search for related apps in the app store, users who have an impression of the brand are more likely to choose to download the app, thereby increasing the conversion rate of ASO.

App marketing and TV user acquisition is an effective app promotion strategy, which plays an important role in new app promotion, specific user group expansion and app function upgrade. Although facing some challenges, it can fully play its advantages and improve the number of users acquired by the app and brand influence by combining with ASO.