Organic User Acquisition

What is organic user acquisition

Organic User Acquisition refers to attracting users to download and use applications through natural, non-manipulated means, without relying on paid advertising or other promotional methods. These natural methods are primarily based on the application's inherent value, quality, and promotion strategies, which attract users to discover, download, and use the application on their own initiative. This acquisition method emphasizes the application's natural ranking and exposure in app stores, as well as word-of-mouth among users.

Typical use cases

In the early stage of application launch

At this stage, the budget may be limited and unable to invest in paid advertising on a large scale. By optimizing the title, description, keywords, etc. of the application, improve the ranking of the application in the search results of the application store, and attract natural traffic.

Long-term stable development stage

Even if the app has a certain user base and popularity, organic user acquisition is still crucial. Continuous natural traffic can ensure that the user growth of the app has stability and sustainability. Moreover, organic users often have higher recognition of the quality and value of the app. They may become loyal users of the app and bring more new users to the app through word-of-mouth communication.

Specific target user groups

When targeting a specific, niche audience, organic user acquisition can be more precise in reaching these users. By optimizing the app's search rankings and word-of-mouth in relevant fields, it attracts users interested in that field.

Strategies and methods for organic user acquisition

Content Marketing

Creating valuable, interesting and useful content is the key to attracting users. You can provide users with knowledge, skills, cases and other content related to products in the form of blog posts, videos, pictures, etc.

Search Engine Optimization (SEO)

Optimize the product's website and app store page to improve its ranking in search engines. This includes keyword optimization, page structure optimization, content updates, etc.

Social Media Operation

Use social media platforms to interact with users and build a brand image. You can post product updates, promotional activities, user stories, etc., to attract users' attention and participation. At the same time, actively reply to users' comments and private messages to enhance communication and trust between you and your users.

Word-of-mouth marketing

Provide high-quality products and services to encourage users to spread word of mouth. You can set up an invitation reward mechanism, user rating system, etc., to motivate users to recommend products to their friends.

Perform ASO (App Store Optimization)

Optimize metadata by optimizing the core keywords of the application, so that the application can get a higher ranking when users search for related keywords, thereby increasing exposure opportunities and attracting more organic users.

Relationship with ASO (App Store Optimization)

Search Ranking Improvement

One of the core goals of ASO is to improve the ranking of applications in the search results of application stores. Organic user acquisition largely depends on the search ranking of applications. For example, a photography application can rank high when users search for keywords such as "HD photography" and "creative photography tips" by optimizing these keywords, thereby obtaining more natural traffic.

👉 Through AppFast Improve App Search Ranking , to get more organic users for your app.

User Reviews and Ratings

App reviews and ratings are an important factor in ASO, and also have a significant impact on organic user acquisition. Positive reviews and high ratings can increase the credibility and appeal of the app, prompting more users to download it.

Show screenshots and videos

The screenshots and videos of the app can intuitively show the functions and features of the app, which is an important tool to attract users. In ASO, carefully designed screenshots and videos can improve the attractiveness and click-through rate of the app, which plays a positive role in promoting organic user acquisition.

Organic user acquisition plays an important role in the mobile Internet advertising industry and ASO. By reasonably using various strategies and methods, developers can effectively increase the organic downloads of applications and achieve long-term stable development of applications.