Custom Store Listings (CSLs)

What is the Custom Store List?

Custom Store Listings (CSLs) are an important feature offered by app stores to developers. They allow developers to create and display multiple versions of their app store pages for different advertising campaigns, audiences or markets. These pages can be personalized in terms of app screenshots, videos, titles, descriptions, etc., to more accurately attract target users. Through Custom Store Listings, developers can flexibly adjust the way their apps are presented in the app store, thereby increasing the appeal and conversion rate of the app.

Use Cases

For different markets ：

User needs and preferences vary greatly across different regions and cultures. Developers can use custom store listings to customize app store pages for users in different countries or regions.

Different advertising campaigns ：

When developers run specific ad campaigns, they can create custom store listings for each campaign. For example, for a holiday promotion, developers can design an app store page with a festive atmosphere, including screenshots and copy related to the holiday, to attract users to download the app during the holiday period.

Segmenting user groups ：

Based on factors such as the user's age, gender, interests and hobbies, developers can segment users into different groups and create custom store lists for each group. For example, for young female users, developers can highlight the fashion elements and social interaction features of the application in the custom store list; for business people, developers can emphasize the efficiency and professionalism of the application.

Relationship with ASO (App Store Optimization)

Improve conversion rate ：

Custom store listings can help developers optimize the content and design of their app store pages for different target audiences, thereby improving the conversion rate of the app. By displaying screenshots, videos, and descriptions that match user needs and interests, users can be better attracted to download the app.

Accurate user positioning ：

Custom store lists allow developers to customize their app listings for different user groups, thus reaching target users more accurately. By analyzing user data and behavior, developers can understand the characteristics and needs of different user groups, and then create personalized custom store lists for them, increasing the exposure and downloads of the app.

A/B Testing ：

Developers can use custom store listings to A/B test different versions of their app store pages. By launching multiple custom store listings at the same time and collecting data on user downloads, retention, etc., developers can analyze which version of the page is more popular with users and optimize the content and design of the app store page accordingly. For example, developers can test different app titles, descriptions, or screenshots to find the combination that best attracts users and improve ASO results.

Improve user experience ：

A good custom store list can provide users with clearer and more accurate application information, helping users better understand the functions and features of the application. By displaying content related to user needs, it can improve user satisfaction and loyalty to the application, thereby promoting the long-term development of the application.

In summary, the custom store list is a very important tool in ASO. Developers can improve the conversion rate of applications, accurately target users, and enhance user experience by reasonably using the custom store list, thereby achieving better results in the highly competitive application market.