Casual Games

What is a casual game?

Casual Games are a type of game that is easy to pick up, flexible in playtime, and has relatively simple rules. They are designed to allow players to enjoy the fun of gaming in fragmented time. Compared with large-scale heavy games, casual games usually do not require players to invest a lot of time and energy in learning and operation, and players can start and end the game at any time.

Common casual game types include: elimination, puzzle, simulation management, casual competition, placement/hangout, casual cultivation, casual adventure, casual sports, casual running, merging/synthesis, text/plot, and casual music.

Characteristics of casual games

Easy to use

The operation and rules of casual games are generally very simple, and players do not need a complex learning process to quickly enter the game state. For example, in "Defend the Carrot", players only need to click on the screen to place defense towers to prevent monsters from advancing. The simple operation allows players of all ages to easily master it.

Fragmented Time Utilization

Suitable for playing in a short time, such as waiting for the bus, queuing to pay for a few minutes can play at any time. Like "Fruit Ninja", players cut fruits by sliding their fingers on the screen, and one game may only take a few seconds.

Low-threshold social

Many casual games support social interaction, and players can easily invite friends to play together, increasing the fun and social nature of the game. For example, in "Happy Dou Di Zhu", players can team up with friends to compete, and can also communicate in real time during the game.

The Value of Casual Games in the Mobile Internet Advertising Industry

Huge user base

Due to the simple and easy-to-use features of casual games and their suitability for fragmented time playing, they have attracted a large number of users, making them a high-quality advertising platform for mobile Internet. Advertisers can reach a wider audience by placing ads in casual games.

High user activity

Casual gamers are more active, and they frequently open games to play, which provides more opportunities for the display and dissemination of advertisements. Advertisers' ads can be exposed multiple times during the player's game process, improving the dissemination effect of the advertisement.

In short, casual games have a unique position in the mobile internet market due to their characteristics and advantages. For developers and advertisers, understanding the features and market trends of casual games can help them better promote and operate casual games, and maximize commercial value.