App Store Pre-Launch

Definition of App Store Pre-Registration

App Store Pre-Release is the stage before an app is officially launched. Developers can complete basic information settings, upload screenshots and preview videos, formulate pricing strategies, select target markets, etc., in this stage. They can also enable pre-registration functions to allow potential users to register their interest in advance and receive notifications when the app is officially released, accumulating user attention in advance.

The Importance of Pre-Registration in the App Store

Collect user feedback

During the pre-registration phase, developers can invite a specific group of test users to test the app. These test users can be internal employees, friends and family, or early adopters recruited through specific channels. They can discover bugs, issues, and provide improvement suggestions while using the app.

Market warming

Developers can use the pre-registration phase to conduct marketing activities and attract the attention of potential users in advance. Through social media, app promotion platforms, news media and other channels, they can release relevant information about the app, showcase its features and highlights, and accumulate a certain user base for the official launch.

Optimize App Ranking Factors

Although the app has not been officially released, developers can start optimizing some factors that affect the ranking of the app in the App Store during the pre-registration phase. For example, choose appropriate keywords, optimize the title and description of the app, etc., to increase the exposure opportunities of the app in search results.

💡 How to offer pre-orders for apps and games in the Apple App Store

Relationship with ASO (App Store Optimization)

Keyword Optimization Basics

During the pre-registration phase, developers can have more time to research and select keywords related to the application. Through market research, competitor analysis and other methods, determine the keywords that best represent the characteristics and functions of the application, and apply them reasonably to the title, subtitle, description and other positions of the application. This way, after the application is officially released, it will be easier for users to search for it, increasing the exposure rate of the application.

Increase user expectations and downloads

Enabling pre-registration is a common practice during the pre-registration phase. When a large number of users pre-register, it sends a positive signal to the App Store that the app is receiving attention and anticipation from users. When the app is officially released, these pre-registered users will receive notifications, and a significant portion of them will choose to download the app, thereby increasing the initial download volume of the app. In ASO, download volume is one of the important factors affecting app rankings.

Reputation building

User testing and marketing activities during the pre-registration phase help build word-of-mouth for the app. If test users have a good experience with the app and share their experiences on social media, it will attract more potential users to pay attention to and download the app. User reviews and ratings are important indicators that determine the ranking of the app. Positive word-of-mouth can improve the app's ratings, thereby improving the app's ranking in the App Store.

App Store pre-registration is a very important stage in the process of app development and promotion. For ASO work, it lays a solid foundation for optimization and promotion after the official release of the app. Developers should make full use of this stage, do all the preparations well, to improve the performance and competitiveness of the app in the App Store.