App Subtitle (App Store)

What is App Subtitle (App Store)

App Store subtitle is located Application Name Below, usually a short phrase, is used to supplement the core functions, features or unique value proposition of the application. For example, the subtitle of a fitness app may be "Personalized training plan to help you burn fat quickly", which succinctly conveys the core selling point of the app that it can provide users with personalized training plans to achieve rapid weight loss.

The Importance of App Subtitles

Attract potential users

In the app store, when users browse apps, the first thing they see is the app name and subtitle. An attractive subtitle can instantly capture the user's attention and make them want to learn more about the app.

Conveying the core message

Due to the limited space on the app store page, the app name often fails to fully express all the functions and features of the app. The subtitle becomes an important channel for supplementary information, allowing users to understand the main uses and advantages of the app in a short time. For example, the subtitle of a food app "Selected global food recipes, easy to make big meals at home" clearly tells users that the app provides global food recipes and is easy to operate.

Improve search results

Although the weight of the subtitle in search rankings is not as high as that of the app name, setting a reasonable subtitle containing popular keywords can increase the chance of the app being displayed in search results. For example, a travel app sets its subtitle to "Popular tourist attractions guide, must-have for independent travelers". When users search for keywords such as "travel guide" and "independent travel", the app is more likely to appear in the search results.

Key points for subtitle settings

Simple and clear

The length of the subtitle is generally limited, so it should express the core information concisely and avoid lengthy and complex expressions. It is generally recommended to control it within 30-40 characters to ensure that users can understand it instantly.

Highlight Features

Emphasize the unique selling points and advantages of the app to differentiate it from competitors. For example, a social app can highlight features such as "real social circles based on interest matching".

Regularly updated

As the app evolves and market demands change, update the subtitle to keep it attractive and relevant. For example, when new features are launched, they can be reflected in the subtitle.

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Relationship with ASO (App Store Optimization)

Increase app visibility

In the ASO process, optimizing subtitles is one of the important means to improve the exposure of applications. By studying user search habits and market trends, choosing appropriate keywords and integrating them into subtitles can make applications more prominent in search results, thus obtaining more display opportunities. For example, in a certain period, "short video editing" became a hot search term. Setting this keyword in the application subtitle may attract more users who search for related keywords to click.

Enhance user conversion rate

An attractive and accurate subtitle that conveys the value of the app can effectively increase user conversion rates. When users see a subtitle that matches their needs, they are more likely to download the app.

Optimize search ranking

Although the subtitle has a relatively small impact on search rankings, it works together with elements such as the app name to affect the ranking of the app in search results. Properly setting keywords in the subtitle can work with other optimization elements to improve the ranking of the app in search results. For example, reasonably distributing keywords, avoiding keyword stuffing, and ensuring that the subtitle is smooth and natural can help improve the overall search ranking of the app.

App Subtitle (App Store) plays an important role in app promotion and ASO. Properly setting and optimizing the subtitle can effectively improve the exposure rate, conversion rate and search ranking of the app, thus bringing more downloads and users to the app.