App Store Preview Videos

App Store Preview Video Definition

App Store Preview Videos, or application store preview videos, refer to short videos that showcase applications in the App Store. These videos are used to visually demonstrate the functions, interfaces, features, and other content of an application to potential users. These videos are generally short, usually between 30 seconds and 3 minutes, and present the core highlights of the application in a concise and attractive manner, helping users quickly understand the value and usage of the application.

The Importance of Setting Up App Store Preview Videos

Attracting user attention

In the competitive app marketplace, users often spend only a few seconds browsing through an app list to decide whether to learn more about a particular app. App Store previews can quickly capture users' attention and help your app stand out from the crowd with vivid images and dynamic demonstrations.

Promote download conversion

When users are interested in an app, the preview video can show more details about the app's features and advantages, eliminate their doubts, and increase the possibility of them downloading the app.

Improve user retention

Even after users download your app, App Store previews can serve as a promotional tool to help them better understand the advanced features and special services of your app. When users encounter problems during use or want to explore more features, they can review the preview video to deepen their understanding and usage experience of the app, thereby improving user retention.

🎯 View the specific requirements for iOS App Store preview video size

Relationship with ASO (App Store Optimization)

Increase app exposure

In ASO strategies, the exposure rate of an app is one of the key indicators. App Store preview videos can improve the display effect of the app in search results and attract more users to click on the app detail page. When users search for related keywords, apps with preview videos are easier to be found in search results because videos can provide richer information and let users understand the general content of the app at a glance.

Optimize App Ratings

High-quality preview videos can help users have a more accurate expectation of the app before downloading it, reducing negative ratings due to mismatched expectations. When users understand the real features and characteristics of the app through the video, their satisfaction with the app will increase, making them more likely to give higher ratings and positive reviews.

Increase keyword relevance

Although the App Store preview video itself does not directly contain keywords, the title, description and voice-over in the video content can reasonably integrate relevant keywords. The use of these keywords can improve the relevance of the application in search results, making it easier for users to search for the application, thereby indirectly improving ASO effects.

Improve conversion rate

App Store preview videos can better convey the value and advantages of an app through vivid demonstrations, increasing users' willingness to download. Compared with apps that rely solely on text descriptions and static screenshots, apps with preview videos often have higher conversion rates, which helps improve the app's ranking and promotion effectiveness.

App Store preview videos play an important role in the promotion and optimization of mobile applications. For app developers and operators, creating high-quality preview videos is one of the key steps to improve the performance of the application in the App Store. By making good use of the characteristics and advantages of preview videos, you can effectively increase the exposure rate, download volume and user satisfaction of the application, and achieve better ASO results.